MREF Milestones

Marketing Research Education Foundation (MREF) adds Adam Froman, CEO of Delvinia, to Board of Directors

Adam Froman, CEO Delvinia
SAINT PAUL, Minn. – January 14, 2020 – The Marketing Research Education Foundation (MREF) announced that Delvinia CEO Adam Froman has joined its board of directors, bringing the total number of board members to seven.

As founder and CEO of Delvinia, Adam Froman has been with the company from the beginning. Froman’s portfolio of digital businesses – each with a focus on innovative data collection – includes AskingCanadians, Asking Americans, Delvinia Custom Solutions and Methodify. In addition to his leadership role at Delvinia, Froman is also a member of the Canadian Marketing Association and the Marketing Research and Intelligence Association. He also serves on the board of directors for the Council of Canadian Innovators. Froman holds a bachelor of arts and science in industrial engineering from the University of Toronto as well as an MBA in strategy and finance from York University’s Schulich School of Business.

“We are thrilled to have Adam on the MREF board – his knowledge of the marketing research industry and demonstrated expertise as both a researcher and business leader will help increase the scope and effectiveness of our efforts and help us expand our work into Canada,” said Steve Schlesinger, Chair of the Board of MREF.

About MREF
MREF’s mission is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide. With the collective contributions of more 100 organizations in the industry MREF has made a positive impact on the lives of hundreds of children and their families. Visit for more information.

About Delvinia
Delvinia is a research tech and consumer data collection company that is transforming how data is collected and used to underpin business decision-making at every level. The company has spawned a successful portfolio of products and services, including Methodify, a research automation platform preferred by consumer insight professionals globally. For more information on Delvinia’s suite of products and services, visit

Delvinia and Pure Spectrum Support MREF

MREF is grateful to have added two new diamond level sponsors, Delvinia & Pure Spectrum, and more than 30 new Gold, Silver and Bronze and Friend level sponsors since mid-2019!

Delvinia PureSpectrum

MREF Announces 2020 Service Trips

MREF is planning two service trips to Cabaret, Haiti in April. Both trips will visit and support one of our first grantees, The Joseph School. Our sponsors, including Schlesinger Group, Benenson Strategy Group, Delvinia, Pure Spectrum, Precision Opinion, Precision Sample, Ipsos and FUEL are traveling with MREF.

The hands-on, roll-up-your-sleeves few days will include visits to different schools to better understand the Haitian educational system, a local orphanage, a homeless shelter, several historical sites, a visit to a local community, the community marketplace and Port-au-Prince. It will also include providing community service at some of these locations. Past trips have included preparing meals for the schoolchildren, building the foundations of a home for a school family, painting classrooms, landscaping, feeding the homeless in a homeless shelter, etc.

The MREF has sponsored an annual trip to Haiti for the last five years. Attendees have consistently shared that the experience was one of the most impactful of their lives. We look forward to reporting on our April 2020 trips upon our return.

The Joseph School Student Body

MREF Hires Executive Director

July 17, 2019 – The Marketing Research Education Foundation (MREF) is pleased to announce that it has hired Andra Davidson as executive director, effective immediately. Andra is a strategic marketing professional with more than 20 years of experience utilizing communications to tell stories and enhance brand impact. Most recently, she was the vice president of marketing & events at JEWISHcolorado, which raises approximately $8M/year to support the Jewish community in Colorado and abroad. Her career has focused on work with non-profits, many in the education sector, and she is excited to bring her expertise to MREF.

In her role as executive director, Andra will work closely with the board of directors to increase awareness of the foundation’s work, grow its network of supporters, and ultimately offer educational opportunities to more children around the world.

Since 2015, MREF has provided more than $125,000 in grants to nonprofits in the United States and Haiti, each of which is uniquely committed to improving access to education in its local community. MREF is committed to mobilizing the marketing research community to take action to provide children everywhere with better access to education. To that end, the foundation raises and grants money to organizations around the country, hosts volunteer service days, and has organized several fund-raising awareness-building trips to Haiti to visit one of its grant recipients, The Joseph School. Participants on this trip have cited it as life-changing, and nearly every participant is now an active donor of MREF.

“Our industry has already shown that we can come together to make a difference – and now we have someone on board who will help increase awareness of our efforts so we can scope of our work and our impact,” said Steve Schlesinger, Chair of the Board of MREF.

Companies in the marketing research industry are invited to contact Andra Davidson to learn more about sponsorships, service days and additional opportunities to get involved in the foundation. She can be reached at, or via phone, 903.484.MREF.

MREF Everyday Hero Award

The Marketing Research Education Foundation (MREF), will be bestowing the Everyday Hero Award at the Marketing Research and Insight Excellence Awards – powered by Quirk’s. This award is given to a researcher who is making a difference in or outside of their community but who may not be getting the accolades they deserve.The Award Gala will be held Monday, November 18th at the Edison Ballroom in New York City. Nominations are open until July 31st – so let us know of someone you feel is deserving.

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