Marketing research sits at the center of the goal of integrating the customer’s voice into every aspect of an organization. Yet even as customer-centricity grows in importance as a business best practice, the marketing research and insights function still doesn’t get all the acclaim it deserves.
The Excellence Awards are here to change that.
Powered by Quirk’s Media – the industry’s most respected provider of content, events and resources for marketing researchers – the awards will shine a much-deserved spotlight on the researchers, vendors and products and services that are adding value and impact to marketing research.
The actual awards will be given out in a red-carpet, black-tie gala in New York. We feel it is import to give the best in the business a place to be celebrated and recognized face-to-face by the industry.